About Quis 11

The QUIS symposium brings together the best interdisciplinary academic research and management practice in a forum to advance the study of service management, service leadership, customer management, technology in services and delivery of service quality.

The pursuit of service excellence is a never-ending quest by organizations seeking to achieve outstanding performance in their field. Benchmarking one’s own approaches against other organizations`best practices and gaining insights from their experiences are a powerful means of enhancing results.

The objectives of these unique high-level sharing and networking events are to:

• Promote the continuing improvement of service quality in all economic sectors around the world


• Gather thought leaders from the international business and academic communities for an open exchange of insights and experiences


• Share and advance the state of the art in theory and practice through presentation and discussion of scholarly research and successful business strategies


• Provide a forum for intensive international dialogue between researchers and executives and to offer guidance for future academic study and business practice

The first QUIS symposium took place in Sweden in 1988. Since then, QUIS continues to be held every second year and attracts leading researchers and executives from all over the world. The 2009 symposium is held for the first time in Germany.